Works - Toy

For over 5 years I have worked in the toy industry and have been lucky enough to be involved in the creation of hundreds of products for many of the industry’s top brands. While most of my day-to-day is spent fulfilling traditional Brand management duties like creating line plans, pitching to retail partners, and fostering enriching licensor-licensee relationships; I have been privileged enough to have greater ownership of the products I help create. From developing the play patterns of electronic plush, to composing music for featured social media spots, to co-writing rulesets of tabletop games and more, I have been involved with nearly every facet of product development.

As a lifelong fanboy of many different IP big and small, I try to approach every brand and every product with the same level of passion that I know fans have for their favorite toys.

Below you’ll see just a handful of the brands that I’ve worked on and the products that I have been lucky enough to assist in creating.

Pokémon

I have been a Pokémon fan my entire life. I don’t think there’s a single brand that meant more to me growing up than Pokémon, so to have been given the opportunity to join and eventually manage the Jazwares’ Pokémon brand team was nothing short of a dream come true.

My management of the Pokémon brand at Jazwares was as all-encompassing as I could make it. I wrote our TV commercials, composed music and directed Voice Over for feature products, programmed electronic toys, and personally wrote copy for hundreds of items. I did everything I could to channel my passion for the brand into my work and I’m grateful to be able to say that I helped lead the Jazwares’ Pokémon team to consistent year over year growth and multiple TOTY nominations and wins.

I’m grateful for my time on the Pokémon brand and even more grateful that I got to work with a team of exceptionally talented designers to bring so many characters to life in plush and plastic form.

Halo

Halo was the first brand I was given full management over during my career in the toy industry. I joined the team at the product line's earliest development stage and assisted in creating the foundations of the line architecture. When the Jazwares’ Halo toy line was announced at New York Toy Fair 2020, I was the first to pitch to retailers and super-fans alike; still one of the highlights of my career.

Beyond developing and managing the Halo brand for over a year, I performed auxiliary roles such as sound engineering feature products, directing photo shoots, and co-creating a multi-episode stop-motion animated series that promoted the line (See in videos below.)

Helping launch Jazwares' Halo toy line was a highly educational experience that taught me many invaluable lessons, but none more than that integrity and authenticity are the most invaluable attributes of a good toy line. I’m incredibly proud of the consumer-friendly, yet collector-quality products that the line produced.

Other Brands

In between and during my time on the Halo and Pokémon teams at Jazwares, I performed associate roles for WWE, Nerf, Cocomelon, and other brands.

Tv Commercials - written & Co-Directed